Final Business Project

              Chocoholic Island candy company is a candy store/company that has all sorts of chocolates and candies for any kind of sweet tooth. They are well known for their unique candy stations, our tasty fudge, yummy lollipops, sours and sweets, and most famous chocolates. It all started with a love of sugar and chocolate! The target audience of Chocoholic Island is towards anyone and everyone, children of all ages, adults, age does not matter!! While creating this company, I chose the lively colors of pink to attract the eye, as well as the chocolate dripping through the logo, and the little palm tree for the "island" part. The font is my attempt to attract the customer and make it tropical. But with a little look to make it want you to want the chocolate! Our logo is a tropical look and font with the chocolate drips and the palm tree to give it a unique look. This logo is used in all our brochures, letter heads, and business cards.

*the pictures used in the brochure are taken from stock photo:

http://www.sxc.hu/photo/1006840

http://www.sxc.hu/photo/941552

 

http://www.sxc.hu/photo/951647

http://www.sxc.hu/photo/903535

http://www.sxc.hu/photo/867546

http://www.sxc.hu/photo/822852

http://www.sxc.hu/photo/797155

http://www.sxc.hu/photo/982974

http://www.sxc.hu/photo/638847

http://www.sxc.hu/photo/616418

http://www.sxc.hu/photo/194284

http://www.sxc.hu/photo/642486

 

http://www.sxc.hu/photo/6720

http://www.sxc.hu/photo/625167

 

Buisness Mock-Up

Corporate Identity Questionaire

1)   What is your business?

A candy shop, selling all kinds of sweets.

2)   Describe your business in one sentence

Ex: We make all kinds of delicious chocolates and sweets for anyone with a sweet tooth.

3)   Who is your target audience?

Ex: Children.  Families.  Teenagers. Men.  Women. People of all ages.

4)   Who are your competitors?

Ex: Dylan Candy Bar, Hershey´s, M&M world.

5)   What makes them better/worse than your product/service?

ExSkaters Choice Skate Shop site doesn’t work right now.  SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates.  Skate America’s site is currently being redone so all you can do is sign up for their email listing.  None of these are ideal for buying skates, skate parts or customizing skates online.
Ex: Dylan Candy Bar are in most of the malls that I have been to. Hershey's is very popular and has nothing bad about it. M&M World on the other hand, things are too overpriced and not as popular. Their websites aren´t really popular but they have good businesses. 

6)   Do you currently have an identity?  N/A NO.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

Ex: We want this candy store to become very popular, and for it to be known for it´s variety in sweets, for anyones different taste in candy.

2)   If your company was an animal, what animal would it be and why?

Ex: no animal specifically, but I think a bear, could be seen having the candy, example gummy bears.

3)   If your company/brand was a person, who would it be and why?

Ex: Willy Wonka, the candy man because he is a perfect example of how a candy shoppe should be run.

4)   If your company/brand was an object, what would it be?

Ex: A candy basket with chocolate and lollipops.

5)   If your customer was a cartoon character, who would it be?

Ex: Cookie Monster from Sesame Street.

Lyrical Collage

For my collage, I chose the song, "You Be The Anchor That Keeps My Feet On The Ground, I'll Be The Wings That Keep Your Heart In The Clouds" by: Mayday Parade. I placed the background with the beach, and sunsets. I took the silhouette man at the end of the bridge to show he is staring at the sunsets. As well as putting the cigarette buds on the boardwalk to follow the lyrics. The lyrics I used from the song was "I'll be here by the ocean just waiting for proof, that theres sunsets, and silhouette dreams, All my sandcastles fall like the ashes of cigarettes and every wave drags me to sea." As well as adding the birds by the sunset and the sea.

Custom Graphic

In my custom graphic I was able to make my own brush and pattern to be seen in the picture. The sunset is used with a dark blue, with some light red and tan,( the type of sunsets you would see at the beach, except with the view of the moon.) I decided to go with the sunset sky view but with the moon being seen. I used the bottom pictured (Grass) as my custom brush by making it look dark all on the bottom.  I made the sunset sky with the gradient tool, and I added the texture to the moon by adding the clouds filter as well as the feathery glow to it in a different layer. The perspective of the image is seen clearly by something that is looked from the ground-distanced view.

Self-Insertion

Project 3