Corporate Identity Questionaire

1)   What is your business?

A candy shop, selling all kinds of sweets.

2)   Describe your business in one sentence

Ex: We make all kinds of delicious chocolates and sweets for anyone with a sweet tooth.

3)   Who is your target audience?

Ex: Children.  Families.  Teenagers. Men.  Women. People of all ages.

4)   Who are your competitors?

Ex: Dylan Candy Bar, Hershey´s, M&M world.

5)   What makes them better/worse than your product/service?

ExSkaters Choice Skate Shop site doesn’t work right now.  SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates.  Skate America’s site is currently being redone so all you can do is sign up for their email listing.  None of these are ideal for buying skates, skate parts or customizing skates online.
Ex: Dylan Candy Bar are in most of the malls that I have been to. Hershey's is very popular and has nothing bad about it. M&M World on the other hand, things are too overpriced and not as popular. Their websites aren´t really popular but they have good businesses. 

6)   Do you currently have an identity?  N/A NO.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

Ex: We want this candy store to become very popular, and for it to be known for it´s variety in sweets, for anyones different taste in candy.

2)   If your company was an animal, what animal would it be and why?

Ex: no animal specifically, but I think a bear, could be seen having the candy, example gummy bears.

3)   If your company/brand was a person, who would it be and why?

Ex: Willy Wonka, the candy man because he is a perfect example of how a candy shoppe should be run.

4)   If your company/brand was an object, what would it be?

Ex: A candy basket with chocolate and lollipops.

5)   If your customer was a cartoon character, who would it be?

Ex: Cookie Monster from Sesame Street.